Contextual Ad Targeting On Your Life

September 4th, 2006

This article discusses a new research project at Google where they are working on a way to run contextual ads on your computer that reflect what is taking place in the room around you. The technology works by using the computer microphone to make brief snippet recordings of your room where you are. It then tries to recognize music or TV content that is playing. Next it matches that to a database of ads in order to show ads on your screen that are related to what is heard in the room you are working in. This sounds almost like a joke — except that it probably isn’t. I’m not sure what the benefit to me the consumer would be for letting Google eavesdrop on my life to that extent. Do I really need more relevant ads THAT much? What a strange world we live in.