I’ve been tracking the progress of my Burma protest meme. In just under one week it has spread to almost 17,000 web pages and it continues to grow. (For the latest number, click here). It’s great to see the blogosphere pick this up, and I’m glad to be able to do something to help raise awareness of this important human rights issue.
This meme is also an example of an interesting new way to spread content on the Web — whether for a protest or an ad or any other kind of announcement. It’s kind of like a chain letter, but via weblogs. There are many different ways to structure these memes with varying levels of virality and benefit to participants. For some earlier work I’ve done on meme propagation on the Web see my GoMeme experiments from a few years ago. In those experiments I created a series of memes that spread widely through the blogosphere, based on different viral messages, surveys, and benefits to participants. Other people then tracked the statistics of the memes as they spread. It turned out to be a very interesting study of superdistribution of content along social networks.