2 comments.

First, the use of the term web 3.0 is actually part of the problem in solving this content monetization question as it suggests technology is at the center of next gen web. That is wrong. The focus for the next gen web (and the content that is a part of that) has to be on the human element of trust. We need to really build The Trust Web – in identities, content authenticity, online safety etc because trust is why all societies – real and virtual – thrive. This trust layer is missing in current discussion about the Internet’s evolution and its why I resist the label C3.0 too. It is the wrong orientation.

Second – onto your premise for the new content monetization engine. Your perspective is interesting but rather convoluted. A “commodities like” market for content assumes that content has some future potential for profit. The reverse is true in the content business – the older the news is the less value it has.

Instead, I see a different approach – more like a highway metaphor. People pay to travel on different types of highways and that can apply in the digital content world too. You want super highway of info (e.g. WSJ and Barron’s) you pay a toll. If you travel on local road and are willing to put with ads – you get to travel for free.

Technology can also create new systems where consumers decide on the ads they want to fund the access to content they want.

On balance, I think the news of the press’ demise is much exaggerated. It is changing but thoughtful work will always be a valuable commodity worthy paying for. We just have to work it through, especially in the context of a Trust Web framework.

I can see that working to the benefit of all.
Judy Shapiro

2 comments.

First, the use of the term web 3.0 is actually part of the problem in solving this content monetization question as it suggests technology is at the center of next gen web. That is wrong. The focus for the next gen web (and the content that is a part of that) has to be on the human element of trust. We need to really build The Trust Web – in identities, content authenticity, online safety etc because trust is why all societies – real and virtual – thrive. This trust layer is missing in current discussion about the Internet’s evolution and its why I resist the label C3.0 too. It is the wrong orientation.

Second – onto your premise for the new content monetization engine. Your perspective is interesting but rather convoluted. A “commodities like” market for content assumes that content has some future potential for profit. The reverse is true in the content business – the older the news is the less value it has.

Instead, I see a different approach – more like a highway metaphor. People pay to travel on different types of highways and that can apply in the digital content world too. You want super highway of info (e.g. WSJ and Barron’s) you pay a toll. If you travel on local road and are willing to put with ads – you get to travel for free.

Technology can also create new systems where consumers decide on the ads they want to fund the access to content they want.

On balance, I think the news of the press’ demise is much exaggerated. It is changing but thoughtful work will always be a valuable commodity worthy paying for. We just have to work it through, especially in the context of a Trust Web framework.

I can see that working to the benefit of all.
Judy Shapiro