I’m testing out a new service that provides a way to make money via Twitter. It’s an insanely viral idea. And they seem to be implementing it tastefully. Quite impressed so far.
I’m going to test it out and see what happens. I invite you to test it out too. Click here.
What I like about the idea is that it is likely to generate extremely relevant ads — and possibly little or no irrelevant ads. This is because advertisers choose tweeters, and tweeter then get to choose what ads they run to their feeds. Since tweeters are unlikely to select ads that are not relevant to their followers (for fear of spamming their followers) it is a self-policed system. Essentially everyone has an incentive to curate the ads they accept tightly. This means the ads are likely to be quite relevant — maybe even relevant enough to qualify as useful content in some cases.
In any event, there’s definitely going to be advertising in Twitter (they’re in Google, and Facebook – Twitter is next, it’s inevitable) and this system seems to be a very smart approach. At least worth testing.
It’s also an ingeniously viral model that is probably going to spread like wildfire. I wouldn’t be surprised if they dominate advertising on Twitter pretty quickly. After you join via the link above, you’ll see why.
I would love to invest in this deal. It’s quite clever. I bet Twitter will buy this company eventually.
Sounds interesting, Nova. Thanks for the info.
Sounds interesting, Nova. Thanks for the info.
Sponsored tweets might work for celebrities, because their followers already see them as publishers, not as persons. But celebrities don't need an ad network – brands can reach out to them directly.
When it comes to non-celebrity Twitter users, people react negatively when they see them tweeting ads (just do a search).
I agree that Twitter will absolutely have ads, just like any other online media, but doubt this model is the winning one.
Sponsored tweets might work for celebrities, because their followers already see them as publishers, not as persons. But celebrities don't need an ad network – brands can reach out to them directly.
When it comes to non-celebrity Twitter users, people react negatively when they see them tweeting ads (just do a search).
I agree that Twitter will absolutely have ads, just like any other online media, but doubt this model is the winning one.
It's an interesting idea…I'm testing it, but I doubt advertisers will pay my price! 😉
It's an interesting idea…I'm testing it, but I doubt advertisers will pay my price! 😉